China, the world’s largest market for outbound travelers and their spending, has been attracting the interest of leading brands around the world, to tap into their hearts, minds and wallets.

Over the past few years, iClick has had the pleasure of working with several of these leading travel retail brands, to reach and deliver their brand messages across the 130M Chinese outbound travel shoppers trotting across the globe. This has offered us the opportunity to learn extensively about the intriguing Travel Retail industry, and to work hand in hand in unveiling the mystery of the elusive Chinese travelers. iClick has developed an integrated product set for marketers in travel retail industry to cultivate their own strategy to understand, influence, engage and even convert different types of Chinese travel shoppers. And all of these tactics, begin with the same first foot forward: A true understanding of who your target audience is, and how they think and behave. Today, it is our pleasure to share our experiences and findings, through this White Paper, which leverages on iClick’s proprietary marketing intelligence platform, iAudience and our unique data capabilities. And alongside our amazing strategic partner, the Moodie Davitt Report, we hope this whitepaper serves as a window for related stakeholders in the travel retail industry to gaze into the changing faces of Chinese outbound travel shoppers.