October 21, 2020
Science and technology have gained great traction in the Agricultural industry over the last few decades, however, the true extent of digitalisation and smart farming is yet to be fully realised and commercialised.
October 21, 2020
IoT provides a platform for smart farming in Australian agriculture, and will effectively drive the current and next generation of farming.
October 8, 2020
“Smart farming” and Internet of Things (IoT) technology is providing the platform for the “fourth agricultural revolution”.
October 6, 2020
Brands should always be thinking about how to extend one-off Influencer partnerships to long-term relationships. Because while every brand and every campaign is unique, three universal truths make clear that short-term agreements are just short-sighted.
October 2, 2020
As the world adapts to online consumerism, influencers provide brands with valuable audience insights and a direct line to their ideal customers.
October 2, 2020
For brands seeking to expand their high-net-worth (HNW) markets, reaching and impressing China’s high-net-worth individuals (HNWI) should be an ace card.
September 28, 2020
Farming is all about relationships Producers rely on advice about products, services and operations from people they know and trust such as agronomists, retailers, stock agents, […]
September 28, 2020
Influencer Marketing is an 8+billion industry with an 11x higher ROI than traditional marketing. But while much of the chatter in the industry focuses on B2C […]
January 31, 2019
Now in its ninth year, the annual Chinese online shopping festival Singles’ Day (11 November) is no longer just about Alibaba, but has morphed into a […]
January 31, 2019
China, the world’s largest market for outbound travelers and their spending, has been attracting the interest of leading brands around the world, to tap into their […]