January 21, 2021

Agricultural Production Under Pressure but Continues to Overcome Hurdles

Agricultural production and exports are still under extreme pressure despite six months of farm-reviving rainfall in many parts of drought-stricken rural Australia. But all is not as bad as it may initially seem...
January 18, 2021

How 2020 consumer spending habits will change social media algorithms in 2021

Online shopping and influencer marketing campaigns have translated to increased sales across every vertical. As a result, it now seems certain that all major social media platforms will expand their offerings and tweak their algorithms to respond to these new patterns of customer behaviour.
December 15, 2020

8 Streaming Services Using Influencer Marketing to Boost Engagement

Whether utilising social media for fan giveaways, meme-posting or hyping up highly-anticipated releases, streaming services are actively competing for audience attention. Find out how these 8 streaming services are effectively using social media and influencer marketing to boost social engagement and win the attention battle.
December 15, 2020

How to tap into Gen Z’s $143 billion spending power

Gen Z make up about 35% of the global population and boast $143 Billion in spending power. So, how do brands gain access to the hearts and wallets of a youth population that’s used to being “sold to” online?
December 8, 2020

4 Easy Steps to Integrate IoT Based Smart Farming

Smart farming and the (IoT) can enhance farm efficiency, reduce waste and improve productivity. But how does the Australian agricultural industry integrate smart farming technologies? Find out with these 4 simple steps.
December 8, 2020

How Influencer Marketing Can Help Small Businesses & Brands

When running a small business (or any business, for that matter), it’s necessary to maximise ROI in every way possible. This is especially valuable for small businesses and that's why we've put together some simple steps you can take to begin investing in Influencer Marketing the right way, ensuring a profitable, long-term return.
December 2, 2020

Forget ‘Black Friday’, it’s ‘Cyber SEASON’: Why Influencer Marketing will deliver the best ROI for your 2020 holiday marketing strategy

Even with a struggling economy, we can still expect Q4 to be the largest quarter for consumer spending. People will still be shopping for holiday gifts; the difference is that they’ll be shopping (almost) exclusively online. Enter: influencer marketing.
November 24, 2020
Harnessing Data in Agribusiness Through Legislation

Harnessing Data in Agribusiness Through Legislation

In today's digital world, data is everything. With the increasing digitisation of the agricultural industry, researchers and ag-tech companies are always looking for deeper data sources. But, just how do farmers feel about this and what is needed to benefit them most?
November 17, 2020
Rules for Your 2021 Influencer Marketing Strategy

12 Must-Have Rules for Your 2021 Influencer Marketing Strategy

As we look back on the exponential growth of the influencer marketing industry in 2020, we’re taking stock of our learnings on how the industry has changed and formulating an updated list of ‘best practices’ moving forward into 2021 with our 2021 guide to influencer marketing.
November 17, 2020
Digital technology and the Dairy industry

Is Australian Dairy Going Digital?

The Australian dairy industry is currently experiencing a revolutionary shift from the ideas of digitalisation to the actual adoption of these ideas along the supply chain. We take a look at the opportunities and challenges this currently presents.