October 21, 2020
Implementing Blockchain in Agriculture

Implementing Blockchain in Agriculture for Increased Return on Investment

Science and technology have gained great traction in the Agricultural industry over the last few decades, however, the true extent of digitalisation and smart farming is yet to be fully realised and commercialised.
October 21, 2020
Is Smart Farming and IoT Helpful to Australian Agriculture?

Is Smart Farming and IoT Helpful to Australian Agriculture?

IoT provides a platform for smart farming in Australian agriculture, and will effectively drive the current and next generation of farming.
October 8, 2020
IoT and Smart Farming is the Technology Revolution for Australian Agriculture

IoT and Smart Farming is the Technology Revolution for Australian Agriculture

“Smart farming” and Internet of Things (IoT) technology is providing the platform for the “fourth agricultural revolution”.
October 6, 2020
Building long-term relationships with Influencers

The Secret to Influencer Marketing Success: Looking Long-Term

Brands should always be thinking about how to extend one-off Influencer partnerships to long-term relationships. Because while every brand and every campaign is unique, three universal truths make clear that short-term agreements are just short-sighted.
October 2, 2020
Influencers driving e-commerce 2020

How Influencers are driving e-commerce and retail sales in 2020

As the world adapts to online consumerism, influencers provide brands with valuable audience insights and a direct line to their ideal customers.
October 2, 2020
High-net-worth Chinese consumers

Tap into the high-net-worth opportunity in China

For brands seeking to expand their high-net-worth (HNW) markets, reaching and impressing China’s high-net-worth individuals (HNWI) should be an ace card.
September 28, 2020
Relationships with Farmers

Relationships with Farmers

Farming is all about relationships Producers rely on advice about products, services and operations from people they know and trust such as agronomists, retailers, stock agents, […]
September 28, 2020
B2B Influencer Marketing Tips

5 Tips for successful B2B influencer marketing campaigns

Influencer Marketing is an 8+billion industry with an 11x higher ROI than traditional marketing. But while much of the chatter in the industry focuses on B2C […]
January 31, 2019

Reviewing China’s Singles’ Day

Now in its ninth year, the annual Chinese online shopping festival Singles’ Day (11 November) is no longer just about Alibaba, but has morphed into a […]
January 31, 2019

Chinese Outbound Travel Shopper

China, the world’s largest market for outbound travelers and their spending, has been attracting the interest of leading brands around the world, to tap into their […]