January 31, 2019

Reviewing China’s Singles’ Day

Now in its ninth year, the annual Chinese online shopping festival Singles’ Day (11 November) is no longer just about Alibaba, but has morphed into a […]
January 31, 2019

Chinese Outbound Travel Shopper

China, the world’s largest market for outbound travelers and their spending, has been attracting the interest of leading brands around the world, to tap into their […]
January 31, 2019

Raising the Bar on Influencer Marketing Campaigns:

When a C-level executive at one of the top global consumer packaged goods companies talks, people listen. Especially when that executive is Unilever’s Chief Marketing Officer […]
January 31, 2019

CES 2019: Uniting the Best of Tech and Media

The theme of Unification took center stage for RhythmOne at CES 2019. Of course, the week in Vegas showcased the latest and greatest advances in technology […]
October 12, 2018

Bid Caching Hurts the Progress of Programmatic

The practice risks undermining trust and transparency in ad tech Heated debates took place across the ad tech industry in recent days regarding Index Exchange’s practice of […]
October 12, 2018

Advanced TV: A New Inflection Point for Programmatic

Advanced TV – which includes Smart and Connected TV hardware and interactive and over-the-top (OTT) services – is helping to bring the reality of programmatic ever […]
July 10, 2018

Uniting the Clans: Introducing Creative Studio 2.0

In an era where programmatic buys have taken over and mathematical algorithms control dominant portions of the buying and selling process, it’s easy to lose sight […]
July 10, 2018

Advanced TV is the Rising Tide that Lifts all Boats

The future of television is now. We have entered a new era of TV everywhere. In your living room. In your office. On your laptop. And […]