In an era where programmatic buys have taken over and mathematical algorithms control dominant portions of the buying and selling process, it’s easy to lose sight […]
Advanced TV – which includes Smart and Connected TV hardware and interactive and over-the-top (OTT) services – is helping to bring the reality of programmatic ever […]
The practice risks undermining trust and transparency in ad tech Heated debates took place across the ad tech industry in recent days regarding Index Exchange’s practice of […]