Influencer Marketing Archives - Page 3 of 9

December 8, 2020

How Influencer Marketing Can Help Small Businesses & Brands

When running a small business (or any business, for that matter), it’s necessary to maximise ROI in every way possible. This is especially valuable for small businesses and that's why we've put together some simple steps you can take to begin investing in Influencer Marketing the right way, ensuring a profitable, long-term return.

December 15, 2020

How to tap into Gen Z’s $143 billion spending power

Gen Z make up about 35% of the global population and boast $143 Billion in spending power. So, how do brands gain access to the hearts and wallets of a youth population that’s used to being “sold to” online?

December 15, 2020

8 Streaming Services Using Influencer Marketing to Boost Engagement

Whether utilising social media for fan giveaways, meme-posting or hyping up highly-anticipated releases, streaming services are actively competing for audience attention. Find out how these 8 streaming services are effectively using social media and influencer marketing to boost social engagement and win the attention battle.

January 18, 2021

How 2020 consumer spending habits will change social media algorithms in 2021

Online shopping and influencer marketing campaigns have translated to increased sales across every vertical. As a result, it now seems certain that all major social media platforms will expand their offerings and tweak their algorithms to respond to these new patterns of customer behaviour.