ecommerce Archives - Allegiant Media

January 18, 2021

How 2020 consumer spending habits will change social media algorithms in 2021

Online shopping and influencer marketing campaigns have translated to increased sales across every vertical. As a result, it now seems certain that all major social media platforms will expand their offerings and tweak their algorithms to respond to these new patterns of customer behaviour.

January 28, 2021

Live Selling: The social media trend shaping the future of eCommerce

Recently, the trend of live selling has seen immense growth, particularly in Asian markets. The mass closure of in-person retail stores combined with an increase in digital consumerism accelerated the practice of influencers selling via live streams. Now, the trend is making its way to other global markets.

February 3, 2021

Influencer Marketing to Millenials

Here are a few key traits and preferences for brands to consider when crafting an influencer marketing campaign that targets Millennials…

February 9, 2021

How Twitch, YouTube and Instagram are generating eCommerce sales

Here are a few key traits and preferences for brands to consider when crafting an influencer marketing campaign that targets Millennials…