December 15, 2020
Gen Z make up about 35% of the global population and boast $143 Billion in spending power.
So, how do brands gain access to the hearts and wallets of a youth population that’s used to being “sold to” online?
January 18, 2021
Online shopping and influencer marketing campaigns have translated to increased sales across every vertical. As a result, it now seems certain that all major social media platforms will expand their offerings and tweak their algorithms to respond to these new patterns of customer behaviour.
January 28, 2021
Recently, the trend of live selling has seen immense growth, particularly in Asian markets. The mass closure of in-person retail stores combined with an increase in digital consumerism accelerated the practice of influencers selling via live streams. Now, the trend is making its way to other global markets.
February 3, 2021
Here are a few key traits and preferences for brands to consider when crafting an influencer marketing campaign that targets Millennials…