November 10, 2020
We’re starting to see brands putting more dollars towards Influencer Marketing because you can now measure the impact and ROI of its efforts the same way you measure other media campaigns.
November 17, 2020
Despite the growing strength of influencer marketing, the potential for growth for many industries is still not fully recognised. This is why we’re highlighting three industries where influencers are unexpectedly thriving.
November 17, 2020
As we look back on the exponential growth of the influencer marketing industry in 2020, we’re taking stock of our learnings on how the industry has changed and formulating an updated list of ‘best practices’ moving forward into 2021 with our 2021 guide to influencer marketing.
December 2, 2020
Even with a struggling economy, we can still expect Q4 to be the largest quarter for consumer spending. People will still be shopping for holiday gifts; the difference is that they’ll be shopping (almost) exclusively online. Enter: influencer marketing.