Influencer Marketing

Are you sleeping on long-form video content in your influencer marketing strategy? Trendy, short-form clips simply can’t deliver the same level of personal connection and user engagement that long-form content can. Here's why (and how) smart marketers are incorporating IGTV into their influencer strategies.

These creators may not technically be "real people"- but their millions of followers and sky-high engagement rates are 100% real. Here's what you should know about including CGI influencers in your Influencer Marketing campaigns.

Instagram story frames are each displayed for a maximum of 7 seconds for photos and 15 seconds for videos. To lengthen Stories, you can post multiple frames in a sequence, but should you? Here's what the data says:

It's finally here; Instagram has released Insights for Reels and IG Livestreams, plus added new Reach data to analytics. These increased insights are a game-changer for marketers. Read all about the new updates and where to find them, plus what's coming down the pipeline in future updates.