The use of influencer marketing has been essential for many alcoholic beverage producers to boost sales, increase brand awareness, and become household names in the alcohol industry.
We’re starting to see brands putting more dollars towards Influencer Marketing because you can now measure the impact and ROI of its efforts the same way you measure other media campaigns.
Despite the growing strength of influencer marketing, the potential for growth for many industries is still not fully recognised. This is why we’re highlighting three industries where influencers are unexpectedly thriving.
As we look back on the exponential growth of the influencer marketing industry in 2020, we’re taking stock of our learnings on how the industry has changed and formulating an updated list of ‘best practices’ moving forward into 2021 with our 2021 guide to influencer marketing.